A grassroots organization at the center of Dallas’ burgeoning cycling scene (and right down the street from Belmont HQ), Bike Friendly Deep Ellum needed a fresh look, promo posters and swag items.
Belmont’s designers went to work, drawing inspiration from our Deep Ellum neighborhood and cycling iconography to create a new BFDE logo, a poster for its Cranksgiving food drive and a new kit for members.