TEXAS A&M SEC DEBUT
After joining the Southeastern Conference (SEC), Texas A&M wanted to make a big splash and introduce itself as a competitive academic institution to a nationwide audience.
Belmont’s multimedia campaign generated more than 79 million impressions with a national broadcast spot, print, out of home and exposure on ESPN’s College GameDay.
After a spectacular season, Texas A&M quarterback Johnny Manziel had become a contender for college football’s highest honor, the Heisman Trophy. Belmont was tasked with quickly developing a congratulatory multimedia campaign. The campaign launched immediately following the announcement that Johnny had won and featured national print, digital, outdoor and a digital billboard in New York City’s Times Square, where the trophy presentation occurred.