During the “Great Resignation” fueled by the COVID pandemic, millions of people across the United States left their jobs to pursue other opportunities. Facing a rising number of vacancies, the Tarrant County Sheriff’s Office asked Belmont to create a campaign that would attract high-quality candidates.
Our “Be Great / Serve the Good” campaign employed messaging that appealed to ideal candidates’ desire to achieve personal career success while serving their community. A budget-maximizing media plan included targeted social media ads, kiosk boards, streaming audio spots, digital banners, and other placements.