During the “Great Resignation” fueled by the COVID pandemic, millions of people across the United States left their jobs to pursue other opportunities. Facing a rising number of vacancies, the Tarrant County Sheriff’s Office asked Belmont to create a campaign that would attract high-quality candidates.
Our “Be Great / Serve the Good” campaign employed messaging that appealed to ideal candidates’ desire to achieve personal career success while serving their community. A budget-maximizing media plan included targeted social media ads, kiosk boards, streaming audio spots, digital banners, and other placements.
While the campaign remains ongoing, initial results have been impressive, with more than 19,000 leads delivered to the application portal since
January 1, 2022.
