Dallas County Health and Human Services (DCHHS) works in partnership with the community to promote and protect the health of all Dallas County citizens. During the COVID-19 pandemic, communication with the public became more critical the minute vaccines were made available.
Working collaboratively with DCHHS, we created an integrated campaign that would ensure our critical message would not be missed by the diverse, multiculture residents living in underserved communities in Dallas County. Targeting specific ZIP codes, we zeroed in on where our communications mattered most. The approach helped us reach record number of registrations in a short period of time. Best of all, we reach the all-important herd immunity status in some areas sooner than anticipated.