The Austin CVB wanted to test the effectiveness of a single-city advertising blitz. So we brought the “Live Music Capital of the World” to the City of Angels with a four-week run of digital ads, radio spots, metrobus wraps and a couple of supersized guitars we placed on West Hollywood transit kiosks.
Our media plan delivered more than 69 million impressions in a single month and helped increase flight bookings to Austin from the L.A. area nearly 70%.
