Texas A&M University

SEC Debut Campaign

Challenge

After joining the Southeastern Conference (SEC), Texas A&M needed to make a big splash and introduce itself as a competitive academic institution to a nationwide audience.

Solution

Belmont chose to use the school’s deep-rooted traditions to inform people about its excellent academic reputation. High-impact broadcast placements and an aggressive outdoor campaign in the heart of Texas football country launched just in time for the school’s season opener.

Results

With the exposure on ESPN’s College GameDay and other features, the campaign debut day’s value was more than $6.5 million. Total broadcast impressions topped 52 million, while online, outdoor and print executions brought in an additional 27 million pairs of eyes.

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