Taco Joint

Apparel Design

Challenge

The Taco Joint is a local mecca of all things tacos. After opening their first location, our friends needed help creating tortilla-enduced awareness without the luxury of traditional marketing channels.

Solution

With the promise of a lifetime of queso, Belmont's team took a different route to creating brand awareness for Taco Joint — turn their customers into walking billboards. A variety of tee shirts were designed, sold and worn proudly around the area.

Results

As Taco Joint tee shirts continue to dot the Dallas/Fort Worth landscape, our friends expanded from one location to three. Some might say "since" we designed the tees. But we prefer to think it's "because" of the tees.

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