State Fair of Texas

Merchandise

Challenge

The State Fair of Texas came to Belmont with a simple request – to help reinvigorate slumping merchandise sales with fresh looks and more contemporary designs.

Solution

Belmont’s talented designers went to work, creating a line of apparel that would appeal to fashion-conscious attendees while giving a nod to the Fair’s unique and storied traditions.

Results

Belmont-designed swag was so popular, they sold out within the first week of the Fair. They also received recognition in the Print Design Annual and were awarded a Silver at the Dallas Addy Awards.

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