Salesmanship Club of Dallas
The Salesmanship Club approached Belmont to help re-energize its signature tournament and reflect the "youth movement" that was taking place among both spectators and the professionals who played it.
Belmont embraced the youth trend by creating a positioning strategy to showcase the tournament as a young, fresh, and fun experience. As part of that strategy, we activated “Argyle Army” street teams to engage golf enthusiasts across North Texas.
Total in-person impressions for the Argyle Army activations totaled more than 250,000 and generated a CPI of only $0.24. Attendance at the tournament increased over previous years and impressions on HPBNC.org and the tournament Facebook page saw substantial increases.