Texas Department of State Health Services

Public Service Video

Challenge

Through research provided by DSHS and additional insight uncovered through our own efforts, we found there were no videos addressing both the practical handling techniques and emotions of substance-abuse birth mothers while being non-judgmental and unbiased.

Solution

Belmont Icehouse created an approach called “Journeys of Hope: Mommies and Babies Overcoming NAS”. Our focus was to create an emotional connection between those who have been impacted, the professionals who offered assistance and the remarkably positive results.

Results

The video received tremendous praise throughout the organization. As a bonus, we were able to get added footage that offered the opportunity for a second, more focused video based solely on therapeutic handling techniques.