Austin Convention & Visitors Bureau

Experiential

Challenge

Understanding the importance of communicating clearly to both leisure and business audiences, the Austin CVB sought to formulate an innovative marketing approach that would communicate the city’s benefits while staying true to its musical heritage.

Solution

Belmont worked alongside the destination to outfit a vintage 1970s Airstream trailer that would serve as a mobile Visitor Center and media lounge. The Airstream would be anchored at marquee events around the state capital and travel across the United States, giving visitors a taste of the quintessential Austin experience.

Results

The Airstream’s national road trips have fostered considerable awareness and buzz among the leisure and meetings audiences. To date, it is estimated that the Airstream has garnered more than 98 million total media impressions.

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